How does an unlimited graphic design subscription work?

What does “unlimited design” actually mean—and can it really deliver on its promise?

If you’ve come across DaaS (Design as a Subscription), chances are you’ve seen the word “unlimited” used a lot. Unlimited design requests. Unlimited revisions. Unlimited creativity. It sounds ideal—but is it realistic?

That said, we do believe unlimited design can work—if it’s built on the right structure. DaaS (Design as a Subscription) isn’t about pushing out as much as possible, as fast as possible. It’s about giving brands ongoing access to high-quality design in a way that’s flexible, consistent, and scalable. But that only happens when there’s clarity around how it works and boundaries that support both the creative team and the client.

If you’ve come across this article, you’re probably wondering how the whole “unlimited” part of DaaS actually works. Totally fair—it sounds great, but also kind of vague, right?

Well, you’re in the right place. And if you're already exploring how it might fit into your workflow, you can always take a look at our design subscription plans to get a feel for what it offers.

Now let’s dive in!

So, What is Unlimited Design Subscription?

At its core, you’re not locked into per-project quotes or unpredictable timelines—instead, you get a consistent creative resource that’s always ready to support your brand. And let’s be real, another major draw to DaaS is the financial flexibility. Hiring a full in-house creative team? That can easily run you $60,000 to $100,000 per person, not even counting bonuses and benefits. With DaaS, you get top-tier creative without that heavy financial commitment.

The best part? You can submit as many design requests as you like. From social posts and pitch decks to web banners and product mockups—if you need it designed, it’s fair game.

But “unlimited” doesn’t mean chaotic. To keep things flowing smoothly (and ensure quality doesn’t slip), projects are delivered in a structured queue based on priority. That means you can stack up your requests, and agencies can work through them, depending on the order of priority you give them.

So Why “Unlimited” Is So Appealing

Imagine this, you’ve got a big campaign coming up, day-to-day content still needs to go out, and the next launch is already on the horizon. It’s a lot to juggle, especially if you’re a growing brand without a full in-house team.

That’s why unlimited design subscriptions are so appealing. You get predictable pricing, with one flat monthly fee and no surprise costs—making it easier to plan and scale your content output. And when you compare that to the financial investment of recruiting in-house designers, it's a significant difference. We actually break this down further in our blog post, Hiring Designers: Should You Go In-House or Try a Design Subscription?, if you want to dive deeper into the cost-effectiveness.

There’s also flexibility you don’t get from hiring a single in-house designer. Your needs vary—social content today, a pitch deck tomorrow, maybe product mockups next week. With DaaS, you have access to a team that can handle it all.

Plus, you get creative consistency. One team, one brand voice, no mismatched styles or fragmented messaging.

And the best part? You’re never limited by how many ideas you have. You can request as much as you want, and we’ll work through it all with a system that keeps things moving, without sacrificing quality.

Is There a Catch For Unlimited DaaS Model?

Well just like any other business model, the unlimited DaaS model too has some downside.

Remember in the beginning we mentioned that it is important for this model work there should be rules that take both parties (the agencies and the clients into consideration).

Here’s where things can go sideways. While “unlimited” sounds great on the surface, not every agency is set up to actually deliver on that promise. Some take on more clients than their team can realistically handle, chasing volume without thinking about the long-term impact on quality or capacity.

What happens next? Turnaround times start to drag. Designs begin to feel repetitive or templated, losing the unique touch that makes a brand stand out. And behind the scenes, the creative team is stretched too thin—leading to burnout, frustration, and a noticeable dip in quality.

In those cases, “unlimited” turns into more of a sales gimmick than a meaningful service model. The intention might be good, but without the right systems in place, it quickly becomes unsustainable for both the agency and the client.

How We Make Unlimited Actually Work at Motion The Agency

When we started building our DaaS program, we didn’t just wing it. Coming from a content and animation background, we know how much thought, time, and detail goes into producing quality creative—especially when requests start stacking up. We also understand the critical need to maintain timelines and budgets, while still delivering the best possible content. So before launching anything, we did a ton of research and had open conversations with our team to figure out what would actually work.

The goal was simple: create a model that gives clients as much creative freedom as possible, without burning out our team or compromising quality. To do that, we set a few ground rules—our baseline for keeping everything running smoothly on both sides.

Here’s how we make it work:

Focused creative teams

Every client gets their own crew. That means the same people learning your brand, tone, and style—so the work stays consistent, intentional, and never generic.

Two active projects at a time

While we welcome unlimited requests, we actively work on two projects concurrently, allowing us to dedicate the necessary attention to detail and offer unlimited revisions for those priorities. Clients may submit additional projects, but must designate their top two for immediate action. This ensures a streamlined workflow and consistently exceptional results.

Subscription credits

As long as you’ve got credits, you’re good to go. You send in the ideas, and we handle the rest—scheduling, managing timelines, and getting it done.

Limited client capacity

We don’t overbook. We only take on a set number of subscriptions at a time so our team can focus and actually enjoy what they’re creating.

Dedicated project manager

A dedicated point of contact keeps things crystal clear, so project details never get lost. And for certain subscriptions, we're doing same-day updates. To keep everyone in the loop, the project manager sets up a Slack channel for daily progress and insights.

Project management tools

Aside for project manager, we also have project management tools. once you subscribe to our design services you will be provided with a dashboard that has real time information about the progress of your projects and the credits you have used so far. Making it easier for you to maintain the project load and the credits you needed.

These aren’t just processes—they’re what keep the work meaningful, manageable, and genuinely high quality.

Conclusion

So how does unlimited DaaS actually work? In short, it’s a subscription-based model where clients can submit an unlimited number of design requests. It’s all about giving brands ongoing access to high-quality design that’s flexible, consistent, and always on-brand.

Sounds a little too good to be true? We get it. But when done right—with clear expectations and a structure that supports both the client and the creative team—it’s not only possible, it’s powerful. No shortcuts, no recycled templates, and no drop in quality.

Curious if this model could work for your brand? **Book a call with us** and let’s chat about how unlimited design can support your growth.