Free Video Creative Brief Template

Your free guide to
‍video brief excellence

Are you ready to create an impactful animated explainer video? Our free video creative brief template, developed by Motion The Agency, has proven effective for our clients, providing clarity and professionalism. Whether you're a marketing professional or a business owner, this guide will streamline your video production process.
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Free Download

How to create killer video creative brief

Get your free guide to crafting compelling video briefs that drive results – download now!
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why it important

Why you need
our brief template

Maximize your video's impact and minimize miscommunication with our proven creative brief template.
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Ensures clear communication between you and your video production team.
A cell phone with a message bubble on the screen
Saves time by defining all crucial aspects of your video project.
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Enhances the quality of your final video by setting clear expectations.
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Provides a professional framework used by industry experts.

WHAT INSIDE

What's inside our template

Our comprehensive template covers seven essential aspects of a video creative brief:

purple blur background
A computer screen with a button that says your brand

Overview of messages

A computer screen with a play button on it

Communication channel

A screenshot of a clock showing the time

Deadline

A picture of a projector in a dark room

Duration

A bunch of balls floating in the air

Reference

A cell phone with the time displayed on the screen

Aspect Ratio

A cell phone with a sound equalizer next to it

VO (Voiceover) or No VO Needed

A man holding a tennis racquet on top of a tennis courtA black and white photo of a clock on a wall

how to

How to use the template step-by-step guide:

Follow our simple six-step process to create a comprehensive video brief that will guide your project to success.
1
Download our free template
2
Fill in each of the seven sections with your project details
3
Use the provided examples as inspiration
4
Share with your team and stakeholders for feedback
5
Refine and finalize your brief
6
Use it as a roadmap throughout your video production process
A diagram of the different types of buttons
A man holding a tennis racquet on top of a tennis court

Frequently asked questions

Got Questions? We've got answers

We want to make sure you feel confident that our service is right for you. Here we’ve looked to address some commonly asked questions. If you have any more specific questions, don’t hesitate to get in touch with a member of the team.

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What is a video creative brief?
Why do I need a creative brief template?
Is this template suitable for all types of video projects?
How long does it typically take to complete the brief?
Can I share this template with my team or clients?
Is the template regularly updated?
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