What is UI Animation?

UI motion design, also known as UI animation, is the art of adding motion to user interface (UI) elements to create a more engaging and dynamic user experience. It involves using creative video services to design and implement animations that respond to user actions, creating a seamless and intuitive user experience. UI animation can benefit your business by improving the usability of your website or application, making it more intuitive and enjoyable to use.

What tools do you use for UI animations?

We mainly use After Effects and Lottie. After Effects is an industry standard for UI/UX animations, whilst Lottie provides a large library and plugins for various operating systems and software platforms, allowing designers to deliver production animation to software developers.

Why is UI animation important?

UI Animation is important because it can be a major factor in your customer’s decision-making. It increases user involvement, enhances functionality, and creates a strong experience between your user and your website/app.

How much do you charge?

We offer two kinds of plans for your budget, as well as a package deal for UI animations. Visit our pricing page to learn more or contact us for more details.

I am still not sure if this is right for me, can we discuss it first?

Yes, absolutely. Feel free to book a consultation to discuss your project further. We will contact you to set up an ideal time and are more than happy to answer your questions.

What is motion graphic animation?

Motion graphic animation is a type of animation that combines graphic design and audiovisual elements to create engaging and dynamic videos. It simplifies complex concepts and ideas, making them more accessible to a wider audience.

What are motion graphics vs animation?

Motion graphics refer to the use of graphic design elements to create animations that convey information or tell a story, while animation involves creating moving images or characters. Both can enhance user experience in UI animation.

What is the role of animation and motion graphics in UX?

2D and 3D animation and motion graphics design play a crucial role in enhancing the user experience (UX) of your website or application. UI animation can guide users through the interface by providing visual cues, feedback, and instructions.

UI Animation Services

Elevate your user experience with 
UI Animation

Animated UI is key in achieving a contemporary and dynamic feel allowing you to engage and communicate more effectively with users.

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Trusted by industry leaders

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The top explainer video company in the united kingdom

Animate to Elevate

Increase interactivity  with motion for emotion

UI animation guides users through an application or website by adding visual effects to UI elements and components. This helps users understand how product features can be interacted with and creates a more enjoyable user experience.

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Why Choose US

Excellence in risk-free
‍UI Animation Services

Many years have been spent refining our offer as well as our animation workflow to ensure you a smooth and stress-free production process. But that’s not all, we understand it can be daunting working with a design agency and there’s always a fear that they ‘simply just don’t get it.  In order to ensure your UI Animation project makes your whole team say ‘wow’ we also adhere to offering all the following:

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14-Day money back policy

We're so confident you'll love our work, we offer a 14-day money-back guarantee. Not thrilled? No worries – we'll refund you, no questions asked. It's that simple.

Free sample

Curious about what we can do? Let's start with a free custom sample. Send us your toughest concept, and we'll show you how we can bring it to life. No strings attached!

Flexible pricing

Whether you're a startup or a tech giant, our pricing flexes to fit your needs. One-off project or ongoing support – we've got options that grow with your business.

Fast turnaround

In tech, time is money. That's why we deliver top-notch animations at lightning speed. Tight deadline? We've got you covered, without cutting corners on quality.

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High quality design

Your innovative tech deserves equally innovative visuals. We create stunning, award-worthy designs that not only look great but also communicate your message crystal clear.

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5 Star review

Don't just take our word for it – our clients love us! From boosting engagement to landing investors, our 5-star reviews tell the real story of how we help businesses succeed.

Motion Magic

Why UI Animation matters

Elevate your user experience and engagement with the dynamic power of UI animation.

Enhance user engagement

There’s a fine line between improving engagement and overwhelming users with distractions. UI animation should be seamless, subtle, and enhance the overall experience. The extent of animation depends on your industry and existing branding. Done right, it captivates without overwhelming, creating a more cohesive and enjoyable user experience while reinforcing brand identity in the process.

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Improve usability and navigation

For small interactions that enhance usability and navigation, we animate directly within Figma or use third-party prototyping tools, unlike our other services like explainer videos.

Communicate brand personality

First impressions are crucial. Use animation to leave a memorable impact and encourage user interaction.

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Increase conversion rates

Animations using Rive or Lottie are ideal for keeping users engaged during app or web sign-up processes, crucial for converting them into customers.

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Animate with Purpose

Type of UI Animation

At Motion, we specialize in various types of UI animation, each designed to enhance user experience and engagement:

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Loading & progress

Loading animation is critical as an indicator that the system is working and progress animation shows user flow in one action.

Promotes brand individuality

Communicate your digital product and element state. For example, a button will remain dark colored & unclickable until the user completes a required form field.

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Microinteraction

A microinteraction we see every day is a mobile text or message notification. When you receive a text, a popup appears on your phone to alert you.

Navigation

Used to communicate navigational hierarchy so users can understand the product or website’s structure–resulting in a more enjoyable user experience.

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Strategic Motion

When to use UI Animation

At Motion, we believe that strategic use of UI animation can significantly enhance user experience. Here's when and how we recommend incorporating animation into your digital product:

Engaging micro-interaction

Motion design enhances app navigation with smooth animations, making transitions seamless and engaging. For example, animations during loading keep users attentive while data loads.

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Easing transition

Micro-interactions start with a user action that triggers a response, simplifying navigation.

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Playful branding

With the help of animation, we can set the tone of a brand’s identity – be it fun, playful, professional, etc. The role of animation is to be a personality booster.

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Just-for-fun

Decorative animations enhance visual appeal and create a positive user experience, even on less engaging pages.

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Our Process

Creating your perfect 
UI Animation

From concept to captivating final product, our streamlined process ensures your UI animation delivers maximum impact.

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Get a Free Sizzle Reel Sample tailored to your brand. No credit card & commitment required to start.

Review & refine

Receive your video within 1-3 business days on average. Love what you see? Subscribe or choose a plan to keep the professional touch coming.

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Collaborative production

We’ll plan and collaborate with you every step of the way, ensuring we’re on the same page as your vision evolves.

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Our work

Transforming user engagement through
UI Animation

At Motion, we believe in the power of UI animation to revolutionize digital experiences. Our case study demonstrates how strategic implementation of UI animations can significantly enhance user engagement, improve usability, and drive business results.

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Luniate

Discover how we elevate Agent Lunar's brand through a comprehensive monthly subscription that includes website redesign, style guidelines, and brand revitalization.

Video explainer

Website redesign

Brand redesign

Instagram grid

Social media banner

E-book design

Learn more

GotPhoto

We create over 20 demo, explainer, and promotional videos in English and German for GotPhoto. From motion graphics to editing, our videos enhance product launches and campaigns, helping GotPhoto connect with their audience.

Video explainer

Multilingual videos

Various resolutions

Sizzle reels

Learn more

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AI Engineering

We bring AI Engineering’s events to life with engaging and visually stunning video content that captures attention and enhances the experience.

30+ Ultrawide speaker intros

Opening videos

200+ Content

Video teaser

Social media collateral

Logo animations

Learn more

Start From

£ 950

/month

Fixed price package

Get amazing motion graphics at a clear, upfront price.  With our project-based packages, you’ll know exactly what you’re paying for—no surprises, just great videos tailored to your needs.

Fast turnaround

2D & 3D motion design

Storyboard planning

Transparent pricing

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Commercial rights

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No card required. Zero commitment.

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Start From

£ 4,880

/month

Subscription package

Enjoy predictable monthly costs and easy budgeting with our subscription. Benefit from a dedicated project manager for seamless workflow.

Interactive media

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Animation

3D modelling

UI design

Web design

Pitch decks

UI animation

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No card required. Zero commitment.

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Frequently asked questions

Got Questions?
‍We've got answers

We want to make sure you feel confident that our service is right for you. Here we’ve looked to address some commonly asked questions. If you have any more specific questions, don’t hesitate to get in touch with a member of the team.

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Ready to animate your vision? Contact us for your
‍Free UI Animation Sample

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UI Animation Services

Elevate your user experience with 
UI Animation

Trusted by industry leaders

Increase interactivity  with motion for emotion