Corporate Video Production: A Comprehensive Guide to Creating Impactful Business Videos [2025]

78% of people watch online videos every week, and 55% of them watch videos online every day. These statistics show how important it is for businesses to use videos in their communication and marketing.

This comprehensive guide is designed for:

• Marketing Teams: Looking to enhance brand visibility and conversion rates.
• Business Owners: Exploring innovative ways to engage with their audience.
• Corporate Communication Professionals: Seeking effective tools for internal and external messaging.
• Content Creators and Agencies: Wishing to refine their video production workflows.

Whether you're planning your first company video or trying to improve your current strategy, this guide will give you the information and practical advice you need to make effective business videos.

What Is Corporate Video Production?

Corporate video production encompasses any video content created by a company. The primary objective of such videos is to deliver a message that highlights the company, its products, or its services in a favorable manner.

Businesses can create corporate videos for internal use (such as onboarding, training, or recruitment) or for external purposes (like case studies, explainer videos, or product demonstrations).

What is the difference between commercial and corporate video?

Business videos and company videos are different types of videos. They have their own goals, audience, and way of being made.

While commercial videos are primarily focused on driving sales and promoting consumer products, corporate videos aim to achieve a wider range of business goals, such as internal communication, training, branding, and stakeholder engagement.

Why is Corporate Video Production Important for Businesses?

Corporate video production has become a crucial element in modern business strategies, offering numerous advantages that enhance communication, marketing, and engagement. Here are the key reasons why corporate video production is important for businesses:

Enhanced Communication

Is one of the key reasons why corporate video production is important for businesses. Corporate videos serve as effective tools for both internal communications, such as training and updates, and external marketing, like product demonstrations and brand stories. They help make it easier to share information, so that the messages are the same and interesting for everyone in the organization.

Increased Engagement

Increased engagement is another crucial benefit of corporate video production. Videos are inherently more engaging than traditional text-based content, as they can capture attention quickly and convey complex information in an easily digestible format. This ability to engage viewers significantly improves brand visibility and recall, making it easier for companies to connect with their target audiences.

Improved Marketing Effectiveness

Incorporating video into marketing strategies has also been shown to improve marketing effectiveness. Research indicates that consumers are more likely to purchase after watching a product video, with studies suggesting increases in likelihood ranging from 64% to 85%. This enhanced effectiveness stems from the emotional connection that well-produced videos can create.

SEO Benefits

Videos can help companies be more visible online. Search engines like to show video content, which can make a company's website rank higher in search results. Companies that have videos on their websites are 53 times more likely to be on the first page of Google search results compared to those without videos. This can lead to more people visiting the company's website and potentially becoming customers.

Brand Storytelling

Corporate videos help businesses tell their stories engagingly. This makes the brand seem more personal and builds trust. By showcasing values, reviews, and behind-the-scenes content, companies can connect better with their audience.

Cost-Effective Production Options

Businesses can choose different ways to make company videos, from using their own teams with low-cost tools to hiring professional animators or production companies. This gives companies of all sizes the ability to use video marketing in a cost-effective way.

Types of Corporate Videos

Brand Story & Company Overview

Brand Story & Company Overview is a type of video that helps businesses connect with their audience on a deeper level.

These videos are often shown on the main page or 'About Us' section of a company's website. They help create a connection with the audience. By showing the company's story, leaders, and team members, these videos give a personal and real look at the company's identity. This type of company video is important for building a strong brand and helping possible customers or clients understand the company's goals and principles.

Look at the example below. This is a good video that shows information about a Cisilion company. This video explains why you should choose their company.

Product or Service Videos

Product or service videos are a strong marketing tool. They can show the features and benefits of a particular product or service. These videos provide detailed demonstrations of how the product or service works. This allows potential customers to see what it can do.

These videos can also serve as step-by-step guides. They can show viewers how to use the product or access the service. Ultimately, product or service videos can highlight what makes a business different from its competitors. This can lead to more engagement and sales.

For example, watch this video about the Monday.com product. As you watch, notice how the video shows you the benefits of using their customizable platform to plan and automate all your tasks - this can help increase your efficiency and productivity.

Customer Testimonials

Adding customer testimonials to your website or marketing can be a great way to build trust with potential customers. These true stories from happy clients show the positive results they have experienced with your products or services.

This serves as proof that can encourage others to choose your business. By focusing on the people behind your company and the good experiences of your customers, you create a more genuine connection with your audience, which can lead to more sales and lasting relationships.

Look at this video of a customer talking about his experience with Hubspot X Zoom. More than 288,000 people have watched this video on YouTube!

Training & Educational Videos

Training and educational videos are helpful tools for businesses of all sizes. These videos can be used for many things, like training employees or showing customers how to use products.

When companies create good training materials, they can share clear messages, boost employee skills, and improve the experience for their customers. They can also use videos to share safety rules and guidelines, which helps businesses lower risks and follow laws.

Additionally, videos can make it easier to welcome new employees, making their start smooth and keeping them engaged. Overall, using training and educational videos wisely can help a business succeed and work better.

Here's an example of an educational video: what to expect when an inspector visits and why inspections are important for keeping everyone safe and healthy at work.

Event Coverage

Company events like meetings, launches, award shows, and team activities are important for success. These events show what the company has done and help people connect and work together.

Good event coverage helps businesses record, share, and understand the impact of these events. By capturing the main moments and experiences, companies can use this to build their brand, share ideas, and create a sense of togetherness with their audience.

Whether it’s a big meeting or a small team activity, good event coverage can help a business grow and succeed.

This is an example of a video that shows the event highlight of Samsung's product launches.

Recruitment Videos

Recruitment videos are a powerful tool for employers to showcase their company culture, highlight employee benefits, and present career opportunities.

These videos provide a glimpse into the day-to-day life of a company, allowing potential candidates to get a feel for the work environment and the type of people they may be working with.

By highlighting the unique aspects of the organization, such as employee perks, team-building activities, and career advancement opportunities, recruitment videos can help attract the right talent and strengthen the employer's brand. Effectively crafted recruitment videos can be a valuable addition to a company's hiring strategy, as they can help to differentiate the organization from its competitors and appeal to a diverse pool of qualified applicants.

This video example from Property Finder. It introduces to the new hiring to shows the company's culture and environment.

The Corporate Video Production Process

1. Pre-Production Phase

The pre-production phase lays the foundation for your video project. It’s where planning and strategy come together to ensure your goals are met effectively.

• Setting Objectives and Strategy:
• Define the purpose of your video. Is it for brand awareness, training, or product promotion? Establish measurable goals and align the content with your target audience’s needs.
• Script Development and Storyboarding:
• Craft a compelling script that resonates with your audience and conveys your message clearly. Use storyboarding to visualize the flow of the video, from scenes to transitions.
• Budget Planning:
• Determine the scope of your project and allocate resources accordingly. Include costs for equipment, talent, locations, and post-production.
• Resource Allocation:
• Assemble a team of professionals, including scriptwriters, videographers, and editors. Plan for any additional resources, such as props, costumes, or specialized equipment.

2. Production Phase

The production phase brings your vision to life through filming and audio capture.

• Equipment Selection:
• Choose the right cameras, lighting, and audio gear to ensure professional-quality visuals and sound.
• Location Scouting:
• Select a setting that complements the video’s theme and enhances storytelling. Consider practical factors like lighting, noise, and accessibility.
• Filming Techniques:
• Use dynamic angles, proper framing, and smooth camera movements to create visually engaging shots.
• Audio Considerations:
• Invest in high-quality microphones to capture clear audio. Monitor sound levels during filming to avoid distortion or interference.
• Professional Tips for Quality Results:
  • Use natural light where possible, or soft lighting to avoid harsh shadows.
  • Employ stabilizers for steady shots.
  • Capture extra footage (B-roll) to enrich the editing process.

3. Post-Production Phase

The final touches come together during post-production, where raw footage is transformed into a polished video.

• Editing Workflow:
• Use professional editing software to trim and sequence clips, ensuring a cohesive narrative. Pay attention to pacing for optimal viewer engagement.
• Adding Graphics and Animations:
• Enhance the video with custom motion graphics, titles, and animations that align with your branding.
• Music and Sound Design:
• Incorporate background music and sound effects to evoke the desired emotions and complement the visuals. Balance the audio mix for clarity and impact.
• Review and Approval Process:
• Share drafts with stakeholders for feedback. Make revisions as needed to align with the project’s goals and standards. Ensure the final product meets technical specifications for its intended platform.

Corporate Video Production Process with MTA

At Motion The Agency, we follow a streamlined, client-focused workflow to deliver impactful corporate videos. Here’s how we manage every phase of the production process:

• Sample: We always start the project by offering a free sample to showcase our skills and see if we’re in the right direction.
• Storyboard Planning: Using tools like Figma, we create detailed storyboards to visualize the video’s flow and ensure alignment with your vision.

• Adding Graphics and Animations: Motion design is our specialty. From 2D animations to dynamic 3D visuals, we ensure every frame aligns with your branding and goals.
• Review and Approval Process: Clients can collaborate on edits via Frame.io or other preferred platforms. Our iterative process ensures your feedback is integrated seamlessly.

Motion The Agency uses modern tools and focuses on the client's needs. This helps them create great corporate videos that people remember.

How much does corporate video production cost?

The cost of corporate video production depends on factors like complexity, animation, length, and customization.

Factors That Influence Pricing

1. Video Length: Longer videos require more time for scripting, animation, and editing, which affects the overall cost.
2. Animation Complexity: Detailed 2D or 3D animations and motion graphics involve more resources, impacting pricing.
3. Turnaround Time: Expedited delivery may include additional charges to prioritize your project.
4. Custom Requirements: Tailored features like branded assets, voiceovers, or multilingual versions can also influence the budget.

At Motion The Agency, we offer flexible pricing to fit various business needs and budgets. Project-based pricing ranges from £1,200 for a 30-second premium video to £4,900 for a 150-second enhanced video. For companies needing multiple videos or high-quality content and design, our monthly subscription model provides tailored packages, complete with access to our dedicated creative team and project managers.

Whether you're a small business or a large corporation, Motion The Agency offers transparent pricing and customizable solutions to help you achieve your video production goals efficiently.

Best Practices for Successful Corporate Videos

Making a successful corporate video requires a clear plan that includes several important points.

First, good storytelling is key to getting the audience's attention and sharing your message. Using relatable characters, interesting storylines, and emotional moments can help your video connect better with viewers.

Second, it’s important to keep your brand consistent. This means your corporate video should match your organization's style, message, and values. Doing this strengthens brand recognition and builds trust with your audience.

Third, details like video quality, sound clarity, and visual effects matter a lot. Paying attention to these technical aspects can boost the quality of your video and improve the viewer's experience.

Also, how you share your video is very important. Different platforms (e.g., YouTube, LinkedIn, Instagram) require different formats, lengths, and strategies. Optimize your video for each platform by adjusting aspect ratios, captions, and content types to maximize reach and engagement.

Finally, it's helpful to measure how well your corporate video performs using metrics like views, shares, and conversions. This information can help guide your future video projects. By following these best practices, organizations can create corporate videos that effectively share their message, strengthen their brand, and meet their goals.

Common Challenges and Solutions

Managing a project can be complicated and often comes with many challenges. However, with careful planning, these problems can be solved. One major issue project managers face is sticking to the budget. For instance, this may require careful resource allocation and cost-saving measures, while timeline management involves meticulous planning and effective communication. It's also important to maintain quality throughout the project to ensure high-standard deliverables. Lastly, managing relationships with stakeholders is crucial. This involves clear communication and understanding everyone's needs and concerns.

By addressing these common challenges head-on with thoughtful solutions, project managers can increase the chances of successful project outcomes.

Conclusion

Key Takeaways:

• Corporate video production is crucial for internal communication, training, branding, and stakeholder engagement, offering numerous advantages such as increased engagement, improved marketing effectiveness, and enhanced online visibility.
• The different types of corporate videos include brand story and company overview, product or service demonstrations, customer testimonials, training and educational videos, and event coverage.
• Key considerations for successful corporate videos include good storytelling, brand consistency, attention to technical details, effective distribution, and performance measurement.
• Common project management challenges include sticking to the budget, timeline management, maintaining quality, and managing stakeholder relationships, which can be addressed through careful planning and effective solutions.

Next Steps for Businesses

Take the next step by outlining your video goals, selecting the right production company, and starting with a compelling video concept. Whether you need an explainer video, product demo, or company culture video, planning is key to achieving success.

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Frequently Asked Questions (FAQ)

Can I make changes to the video after it's completed?

Most production companies provide a window for revisions after initial delivery, typically allowing 1-2 rounds of minor changes within the base price. Major changes after completion may incur additional costs. For this reason, it's crucial to be thorough during the review stages of pre-production and initial edits. If you anticipate needing regular updates, consider discussing a maintenance package or choosing a modular video format that's easier to update.

How can I ensure my corporate video stays relevant over time?

Design your video content with longevity in mind by focusing on evergreen messaging and avoiding specific dates or temporary information. Consider using modular content structures where segments can be updated independently. For product-specific videos, focus on benefits rather than specific features that might change. Additionally, using motion graphics for data visualization allows easier updates to statistics and numbers without reshooting entire sequences.

Do I need professional actors for my corporate video?

Not necessarily. While professional actors can bring polish to scripted promotional videos, many corporate videos actually benefit from featuring real employees or customers. This adds authenticity, especially for testimonials, company culture videos, or internal communications. However, if you choose to use employees, they should be comfortable on camera and well-prepared. Some companies opt for a mix, using professional voice-over talent while featuring real staff in video footage.

How can I measure the ROI of my corporate video?

Beyond basic metrics like views and engagement rates, track metrics specific to your video's purpose. For recruitment videos, monitor application rates and quality. For training videos, measure completion rates and subsequent performance improvements. For marketing videos, track conversion rates, lead quality, and sales cycle length for viewers versus non-viewers. Many video platforms provide detailed analytics including watch time, drop-off points, and viewer demographics to help optimize your content.

What rights do I have to the raw footage and project files?

Rights to raw footage and project files vary by production company. Some include full rights to all materials in their base price, while others maintain ownership of raw files and charge additional fees for access. This is particularly important if you plan to repurpose content or switch production companies in the future. Ensure the contract clearly specifies ownership rights, usage terms, and access to original files.