Keep your brand visible with
social media video

Start with the first three seconds. Social video lives or dies on the hook, because the viewer is scrolling and your job is to stop them. Everything else in the video is downstream of that decision.

Then keep it short. Most social video runs up to about 30 seconds, and the structure has to be snappy the whole way through rather than building slowly. Design for mobile from the start, in vertical or a tall crop, instead of making a widescreen video and cropping it later.

After that it's a production choice. Some of our clients want a storyboard first, which we recommend when the runtime is tight and every second has to earn its place. Others go straight to the finished video. Both work, and it depends how much you want to see before it's made. Our guide to 13 B2B marketing video types covers which formats suit which goal.

There's no official list, but the grouping most marketers use covers seven, which are social networks like Facebook and LinkedIn, media sharing platforms like Instagram and YouTube, short-form video platforms like TikTok and Reels, discussion forums like Reddit, bookmarking and discovery platforms like Pinterest, consumer review networks like G2 and Trustpilot, and blogging or publishing platforms.

For B2B video, only four of those matter in practice. LinkedIn is where thought leadership works and where paid targeting is sharpest. YouTube is the one that keeps paying back, because it's searchable months later. Instagram and TikTok are where short vertical clips do their work.That's also why one video rarely covers all of them. The same content needs different lengths and different crops per platform, which is the actual work.

Short-form video works best between 15 and 30 seconds, and a LinkedIn or YouTube piece can run to 60 or 90 seconds when it's teaching something. Past that you're usually making an explainer with a social cut, not a social video.Format matters as much as length. TikTok, Reels and Shorts need 9:16 vertical. Feed posts on Instagram and LinkedIn perform better at 4:5 or 1:1, because a taller frame takes more of the screen. YouTube and LinkedIn landscape stay at 16:9. We deliver in 9:16, 1:1 and 16:9 from the same source so you aren't paying for three separate projects.

Two things apply everywhere. Most people watch with the sound off, so on-screen text and captions do the work a voiceover would, and that text has to sit inside the safe area where the platform's own interface doesn't cover it. And the brand has to be recognizable in the first second, since nobody waits for a logo at the end.

Yes, and it's usually the fastest and cheapest way to get a month of content. We take the key points out of an existing explainer, demo or event recording and rebuild them as social versions.

This is a different job from making a video from scratch, and it's worth saying so when you ask for a quote. Rebuilding means re-pacing for a scroll, writing a new hook, adding captions and reframing for each platform rather than exporting the same video at a different size.

If you have one hero video and no social content, start here. If you have nothing yet, commissioning the longer video once and adding the social versions to it costs less than buying two separate projects.

Yes. We make ad creative for LinkedIn, Meta, TikTok and YouTube, as well as organic content, and the two are built differently.

Ad creative needs variants. You're testing hooks, opening frames and calls to action against each other, so a set of five cuts from one concept is more useful than one polished video. Organic content can be slower to the point and more informative, because people chose to watch it.

Our breakdown of SaaS video ads that actually convert goes through this platform by platform, including what performs on LinkedIn versus TikTok.

No. We make the videos, and your team or your social agency handles strategy, posting, scheduling and community management.

Most of our clients already have someone running the channels and come to us because producing enough video is the bottleneck. We'll deliver in the formats and sizes your team needs, and we're happy to work from a content calendar they own.

Enough to post consistently, which for most B2B teams means four to eight pieces a month rather than one big video a quarter. Consistency matters more than any single video.

The practical answer depends on how many platforms you're on and whether you're running ads. One concept cut for three platforms gives you three assets from one idea, and a month of ad testing needs more variants than organic posting does.

If the number is recurring, a subscription costs less per video than buying one at a time, and it's what most social teams end up on. Our guide to video production subscriptions explains how the model works.

Your brand files, the platforms you're posting on, and either a rough idea or an existing video to cut from. One call is usually enough to agree the first batch.

You don't need a script. Most clients send a topic, a product update or a longer video and we handle the hook, the pacing and the on-screen text from there. If you have a content calendar, send that instead, since it tells us how many assets you need and when.

Timelines depend on volume rather than on one video. A single social video moves faster than a full explainer, and batching several in one run is quicker than ordering them one at a time. If you have a campaign date, tell us at the start and we plan the batch around it.

Our fixed price starts at $3,480 per video, and a monthly subscription starts at $3,680 when the content is recurring. Creative credits are the third option, which lets you draw down a pool across different kinds of work instead of buying video by video.

For longer runtimes, a 120-second video is $5,580 on Basic, $6,200 on Premium and $6,700 on Enhanced, which adds 3D and fuller sound design. Worth saying on a social page though, two minutes is long for social. Most of what performs runs up to 30 seconds, so a two-minute video is usually a hero piece or an explainer with the social content cut from it afterwards.

Affordable social media video production comes down to two things, which are a subscription instead of per-project billing, and batching several videos in one run. In traditional filmed production, budgets split into roughly 15 to 30% pre-production, 40 to 55% production and 20 to 35% post-production, and that middle block is crew, location and equipment. Animated and motion-led work removes it, which is why we price by video and by month rather than by shooting day. All our prices are published on the pricing page, and our marketing video cost guide covers the wider market.

The number that decides your budget isn't the price of one video. It's how many formats you need from it, and whether you're starting from scratch or cutting from something you already have.

You'll find them in three places, which are local studios, larger commercial production firms and remote freelance platforms. Which fits depends less on price than on the kind of content you need.

Three questions narrow it fast. Are they fluent in platform-native formats, or do they make one widescreen video and crop it? How do they bill, per project or monthly, because social is a volume game and per-project billing gets expensive quickly? And are you filming something new or pulling social content out of material you already have, since those are different jobs?

If you're a small business, check transparent pricing, a clear process and speed before you look at the portfolio, because a great showreel from a studio that takes six weeks per video is no use to you. Look for repurposing, since reformatting and re-pacing existing content is where most of the value sits at that size, and look for range so motion graphics, animated explainers and tutorials come from one supplier rather than three. The best platforms for social media video production services run from full-service production companies to subscription creative platforms, and each trades cost against how much work stays on your desk. Our comparison of video production subscription agencies sets out the options.

Split them by what you're doing. For fast mobile-first edits, CapCut is the most used and it's free. Canva is the easiest if you want templates and no learning curve, and Adobe Express sits in the same place with tighter brand controls. Descript is the best for anything with talking, because you edit the video by editing the transcript.

For professional output, it's Premiere Pro or DaVinci Resolve for the edit and After Effects for motion graphics and typography, which is where most of the visual difference comes from. There are also clipping tools that cut a long video into short ones automatically. They're a reasonable starting point, and they pick moments by transcript rather than by what's visually interesting, so the results need a human pass. We keep a running review of the AI video tools worth using.

Being straight about it, if your team is posting a few clips a week and consistency matters less than speed, a tool is the right answer and an agency is not. A tool makes one good video. Keeping forty videos looking like the same brand is a systems problem, and that's usually when teams stop using tools and start using a partner.

Yes. After a short call we'll make a free sample based on the messaging on your website, back within 48 hours, and you never pay for it.You don't need a brief or a script to ask. Most teams use it to judge the style and pacing on their own brand, and if it fits, they come back with a fuller brief for the first batch.