Corporate Video 101: What It Is, Why It Matters, and How to Create One

If you’ve landed on this blog, chances are you’re curious about corporate videos. Well, you’re in the right place! As a motion design agency, we’ve worked on plenty of them, helping businesses bring their ideas to life and communicate their messages effectively.

So, what exactly is a corporate video? Simply put, it’s a professionally produced video that businesses use for marketing, communication, or internal training. It blends storytelling, visuals, and sound to make complex ideas easy to understand while leaving a lasting impression.

Now, you might be wondering, “What’s the difference between a corporate video and a commercial video?” They’re definitely related—and sometimes corporate videos can even be repurposed as commercials. The key difference lies in the goal: commercial videos are built to grab attention and drive sales, while corporate videos are all about sharing your company’s story or message in a clear, engaging way. We break this down further in our blog, Why Every Business Needs a Corporate Video & How to Create One.

Why Videos? Why Not Text?

Before we dive in, let’s ask you a question. If you had the choice, would you rather read through a complex PDF or watch a video where someone explains the information with clear examples? When we asked our team, nearly every single person chose video. And it turns out they’re not alone—72% of consumers prefer learning about a product or service through video because it captures and holds their attention better.

With the rapid rise of video content, people are shifting away from static formats like PDFs and infographics in favor of more engaging, dynamic videos. As attention spans continue to shrink, short-form video has become the go-to format for businesses to explain their message quickly and effectively. This is exactly why corporate video is on the rise, helping brands communicate in a way that is both compelling and memorable.

Is It Really Essential?

Well, have you ever watched a video from a company that stuck with you? Chances are, you saw a corporate video. Corporate videos play a huge role in building brand awareness and creating a strong presence in today’s fast-paced digital world. They offer a dynamic way for businesses to engage with their audience, making messages more compelling and memorable.

Instead of relying on text-heavy content, corporate videos turn complex information into a clear and digestible format through visuals, sound, and storytelling. This makes it easier to capture attention and ensure key messages resonate. Plus, they’re incredibly versatile—whether on websites, social media, internal presentations, or corporate events, corporate videos can adapt to different platforms, maximizing their reach and impact. And of course, finding the right partner to bring your vision to life is just as important. If you're not sure where to start, check out our blog, Top 15 Corporate Video Companies: Who’s the Best Fit for You?.

So Do We Only Need One Corporate Video?

Wait a second—there’s no one-size-fits-all corporate video. The format you choose should depend on your goals and purpose to make sure it delivers the right impact. Corporate videos come in many forms, each designed for a specific need. Whether it’s branding, marketing, training, onboarding, customer engagement, or internal communication, picking the right format ensures your message is clear, engaging, and effective.

Popular Type of Corporate Videos (+ Examples)

1. Company Story & Brand Story Videos

Every company has a story to tell, and corporate videos are a great way to bring that story to life. These videos focus on a company’s values, vision, and mission, helping businesses build a real emotional connection with their audience. They give brands the chance to stand out by sharing their journey, purpose, and culture, creating a sense of trust and authenticity. A well-crafted brand story doesn’t just introduce your company—it makes people feel connected to it.

Examples of company story and brand story videos:

• Company culture videos – Show what it’s like to work at your company by highlighting the workplace environment, employee experiences, and core values. These videos often include team interactions, leadership insights, and behind-the-scenes moments to give an authentic feel.
• Rebranding/brand identity videos – When a company evolves, so should its brand. These videos (like the example above) help communicate a fresh direction, new messaging, and an updated visual identity, making sure customers and stakeholders understand and embrace the change.

2. Marketing & Promotional Videos

Marketing and promotional videos are all about getting your brand noticed, attracting customers, and increasing sales. A great video doesn’t just explain what you do—it grabs attention, sparks interest, and encourages people to take action. These videos use high-quality visuals, real customer testimonials, and strong storytelling to make your brand more memorable and engaging.

Examples of marketing & promotional videos:

• Product launch videos – A fun and exciting way to introduce a new product or service, showing off what makes it special and why people should care.
• Customer testimonial videos – There’s nothing more convincing than hearing from real customers. The video above is an example of how these videos highlight positive experiences, helping potential buyers feel confident about choosing your brand.

3. Explainer & Educational Videos

Ever struggled to understand a new product or software? That’s where explainer and educational videos come in. They take complex products, services, or ideas and break them down into simple, easy-to-follow content. Whether it’s helping customers navigate a new tool or training employees on company processes, these videos make learning faster and more engaging.

They’re especially popular in the IT and SaaS industry, where onboarding tutorials help users get the most out of software. The example above is one such explainer video, showcasing how a complex idea can be broken down into an easy-to-understand and engaging format. They’re also widely used in the education sector, making complicated topics easier to grasp through visuals and step-by-step explanations.

Examples of explainer & educational videos:

• Software and tool onboarding tutorials – Show users how to navigate features and get started quickly.
• How-to guides – Provide step-by-step instructions to help customers or employees learn new skills with ease.
• Customer onboarding guides – Help new customers get started smoothly by walking them through key features and functionalities, ensuring a seamless experience.

4. Employee Orientation & Corporate Training Videos

Starting a new job or learning new skills can feel like a lot, but the right training video makes everything easier. These videos are a game-changer for onboarding new hires and upskilling employees, ensuring that everyone gets the same clear, engaging, and effective training. Plus, they help companies keep their messaging consistent, so employees actually retain the information and put it into action.

Examples of employee orientation & corporate training videos:

• HR policy videos – No one likes digging through long documents. These videos break down workplace policies, expectations, and guidelines in a way that’s easy to follow.
• Corporate safety training – Keeping employees safe is a priority, and these videos help by walking them through important safety procedures in a clear and engaging format.

5. Interview Videos

Interview videos are a great way to humanize a brand by featuring key stakeholders, employees, or industry experts. These videos give a personal touch, making the company feel more relatable and authentic. They also help build credibility and transparency, showing the real people behind the brand and their experiences.

Examples of interview videos:

• Employee interviews – Share personal experiences, career growth, and insights from team members to give an inside look at company culture.
• Company benefits overview – The video above is an example of this. It breaks down perks, benefits, and work-life balance in a clear and engaging way, helping to attract and retain top talent.

With that being said, there are countless types of corporate videos—there’s a perfect fit for almost any occasion. The key is to start with a clear goal in mind. Once you know what you want to achieve, you can dive into the process and bring your vision to life.

Steps to Creating a Corporate Video

Just like any other videos, corporate video has three general steps of creation: Pre-Production; Production; Post-Production. What these steps  consist of might differ from one project to another, but in general these are the steps:

1. Pre-Production (Planning & Strategy)

Alright, so you’re thinking about creating a corporate video—awesome! But before you jump in, let’s make sure it actually does what you need it to do. Here’s how to get started:

• Figure out the goal – What’s the main purpose? Are you building brand awareness, educating your audience, or driving engagement? Knowing this upfront keeps everything on track.
• Pick the right type of video – Not all videos are the same. Maybe you need a brand story, an explainer video, training content, or a promo—choosing the right one makes all the difference.
• Map out the key details – Who’s your audience? What’s the main message? What do you want people to do after watching? A simple creative brief keeps everything focused.
• Decide on animation or live action – Do you want sleek motion graphics, real people on camera, or a mix of both? The style should match the story you're telling.
• Think about where it’s going – Social media, your website, an internal platform? The format and length should fit where your audience actually watches.

2. Production

Alright, now it’s time to bring your video from concept to reality. Here’s how to make sure it all comes together smoothly:

• Shoot or animate the video – This is where the fun begins. If it’s a live-action video, that means setting up the right shots, capturing great footage, and making sure everything aligns with your storyboard. If it’s animated, this step involves designing motion graphics, illustrations, or 3D elements that turn your message into something visually engaging.
• Keep the quality high – A great video isn’t just about the content—it needs to look and sound professional too. That means using the right cameras, lighting, and sound equipment for crisp visuals and clear audio. If you’re working with animation, make sure you’re using the right software and tools to keep everything smooth and high-quality.
• Stay on brand – Your video should feel like a natural extension of your brand. That means keeping the visuals, tone, and messaging consistent—using the right colors, fonts, and logos, and making sure the overall vibe matches your brand’s personality. Whether it’s a bold, high-energy promo or a laid-back explainer, consistency builds trust and recognition.

With these steps locked in, you’ll end up with a video that not only looks great but actually connects with your audience and delivers results.

3. Post-Production

Now that the footage (or animation) is ready, it’s time to polish it up and make sure it reaches the right audience. Here’s how:

• Edit the video – This is where everything comes together. Refine the footage, cut out anything unnecessary, and add graphics, animations, or background music to enhance the final product. Smooth transitions, pacing, and visual elements make all the difference.
• Review and finalize – Before hitting publish, double-check that the video aligns with your brand’s goals and messaging. Does it tell the right story? Is it engaging? Make sure everything—visuals, tone, and pacing—feels on point.
• Distribute effectively – A great video won’t do much if no one sees it. Share it where it makes the most impact—social media, your website, email campaigns, or internal training platforms. Tailor the format and length for each platform to maximize engagement.

Case Study: Proaction International & Utrakk

The Challenge

Two years ago, Proaction + Utrakk approached us with a big challenge—launching a brand reveal video that would not only introduce their merger but also showcase a unified identity to both their team and their audience.

Bringing two companies together meant merging different branding, values, and tone of voice into a seamless story. Our task—within just two weeks—was to create a 90-second brand reveal video that:

• Celebrated the journey of both companies.
• Excited employees, customers, and stakeholders about the future.
• Maintained a distinct yet unified identity that felt fresh and forward-thinking.

They had a clear vision—a 2D animation-driven video with a strong focus on typography, combined with live-action footage to reinforce key messages. With a fixed pricing structure in place, we jumped straight into action.

Pre-Production

This was more than just a brand refresh—it was a statement. Since this video would be used for both internal and external communication, we needed to make sure the messaging was engaging, clear, and easy to understand for everyone watching.

• Our project manager worked closely with them to ensure:
  • Everything aligned perfectly with their new branding.
  • The project stayed on budget and on schedule.
  • The messaging and visuals would connect with employees, customers, and stakeholders alike.
• To keep things transparent and collaborative, we provided 24-hour turnaround updates throughout the process.
• Once the direction was locked in, our storyboard artist sketched out the visual flow, ensuring the animation and live-action elements blended seamlessly.

Production

With the plan in place, it was time to bring their vision to life. One of our senior designers led the project, ensuring every detail reflected the new brand identity.

• The video was built primarily with 2D animation, using bold typography to drive the brand message.
• We carefully integrated live-action footage, adding depth and real-world context to reinforce key visuals.
• Since this video wasn’t just an internal announcement but also a public-facing communication piece, we focused on making sure it was:
  • Engaging and inspiring for employees.
  • Simple and digestible for customers and external audiences.
• One of the biggest challenges? Creating two versions—one in English, one in French—while keeping the animation smooth and natural. This meant:
  • Adjusting the timing of typography animations to accommodate language differences.
  • Ensuring seamless transitions and pacing in both versions.
  • Keeping every element consistent, polished, and aligned with the brand’s identity.

Post-Production

With both versions complete, it was time for final refinements. Since typography timing differs between English and French, our senior designer had to be extra precise to make sure both versions felt equally smooth and impactful.

• Every frame was carefully fine-tuned to maintain the perfect pacing.
• We made sure the animations felt natural and fluid across both languages.
• The final result? A dynamic, visually striking brand reveal that clearly communicated the company’s transformation in a way that felt fresh, exciting, and easy to understand.

A few months later, Proaction + Utrakk reached out again—this time for another exciting project: designing and building their new website. Their continued trust in our work proved just how powerful a well-crafted corporate video can be.

Wrapping It Up

Corporate videos aren’t just another piece of content—they’re a game-changer for businesses looking to connect with their audience, strengthen their brand, and drive real results. But here’s the thing—it’s not a one-size-fits-all solution.

• Every business has unique goals, and the right video should be tailored to fit those needs—whether it’s for brand storytelling, customer education, employee training, or product promotion. The good news? There’s a corporate video for just about every business need. From explainer videos and testimonials to recruitment campaigns and internal training, the right format can bring your message to life in the most effective way.
• A strong video isn’t just about great visuals—it’s about having a clear strategy, the right format, and seamless execution to ensure it aligns with your business objectives. From planning to production to distribution, every step plays a role in making an impact.
• Quality makes all the difference. Choosing the right production partner ensures your video stands out, resonates with your audience, and drives the results you’re looking for.

At the end of the day, a well-crafted corporate video isn’t just a one-time asset—it’s a long-term investment in your brand’s success. So, what’s your next video project? Let’s create something that fits your goals and makes an impact. Book a call with us and check out our corporate video services!