How the Lifestyle Lab Improved their Conversion Rate by 63% with Motion Graphics Video
Audrey | Motion the Agency
The Lifestyle Lab is an online training provider started in 2020. They have grown to become a 2200+ strong community stretching across 35 countries.
They provide expert, weekly training on subjects like crypto, dropshipping and Amazon FBA helping people achieve a flexible lifestyle that allows them to work remotely.
Their main goal is to increase engagement across their various social media channels and market their services to the existing community.
They also want to drive traffic from search engines, build trust, and convert prospects to become paying members by using video content on the website.
The Lifestyle Lab
“We use Motion The Agency for recruitment content, video content for Ads, Video content on our website, and we’ve created training videos for our customers all using their service. Video on our website has helped us improve our conversion rate by 63%”
How We Work Together
Motion The Agency works as a video content provider for The Lifestyle Lab. We have creative input on briefs and provide fast-turnaround video and motion design services to support the marketing function. Here’s a few things we have supported with so far:
Video content has been used in a variety of areas across The Lifstyle Lab business from marketing events to recruitment videos for key positions within the business.
A variety of techniques have been used but motion design video combined with existing videography works incredibly well to educate uses on the benefit of the platform while also showing the lifestyle that they help users achieve.
The ethos of the business is to help educate people allowing them to upskill and work remotely so it’s important that all marketing-related content both displays course content, shows users a glimpse of what they can expect but also communicates with the most important desire which is to travel and work.
Due to the multiplatform approach, the business takes to marketing it’s important for us to plan content that can easily be reformatted and efficiently adapted so it’s suitable for the channel.
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