How Millmead Optical Modernised Their Brand and Increased Engagement using Motion the Agency
5 Min. Read
About the Company
Millmead Optical are a UK-based holding company that owns and runs some of the largest B2B brands in the eyewear sector. The organisation pays close attention to ethical standards, sustainability and customer service and has decided to communicate its values as well as ever-changing product ranges using motion design.
Millmead Optical are the parent company for brands like Reykjavik Eyes, Optoplast, Jaeger and Penguin. They are forever expanding their business and their products across eyewear, accessories, and lenses. We have successfully worked together to use motion graphics to communicate their business offerings.
Millmead Optical was motivated to make a series of videos in order to communicate their experience, expertise, and ever-changing solutions through the use of motion design video.
Their main goal is to introduce and communicate their knowledge of all things optical & eyewear related.
They also want to build their brand image, build trust, and improve their marketing as a business.
Communicating multiple propositions via a multitude of channels with limited video footage, photography or existing assets.
Millmead Optical, Marketing Director
As marketing director of Millmead, I have been responsible for modernising the brand and maximising the efficiency of our communication with our network of over 10,000 businesses. We have found motion design video to be an incredibly persuasive way of doing this which has helped us re-engage and revitalise business relationships.
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How We Work Together
Millmead commissioned Motion The Agency as an outsourced content partner. They use our motion design subscription model in order to save money, budget accurately and save time.
Team collaboration takes place using Whatsapp and video content is reviewed using Frame.io. This allows us to provide fast and efficient turnaround videos while operating completely remotely.
Different members of the Motion The Agency team use their specialist skills to assist with different aspects of the project. Below is a list of all of the services provided as part of our unlimited video content subscription package.
20+ Videos Made with Zero Video Footage
We delivered a series of videos based on the subject of ‘improving vision for a better life’ as well as to introduce all of their eyewear ranges. We have so far created video product promotional content, PR outreach content, and social media motion graphic content. In addition to this, we have created video invitations to industry events as well as video content to be displayed on their exhibition stand.
…and many more!
Award Winning Content
Best Marketing Campaign Awardee
Millmead Optical Group received the “Best Marketing Campaign” award for its successful marketing strategy and motion design content supplied by us. The videos were presented at 100% optical, UK’s largest optical event. The award was gained for outstanding exhibition content which was created for Millmead Optical brands: Continental Eyewear, Jai Kudo Lenses & Optoplast.
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We service clients worldwide but we are UK owned and operated.
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