Sealit

From one explainer video to full creative support:
‍Sealit's Journey

Sealit came to us needing to stand out in a niche space with tough competition. We started by creating a custom explainer video to help them tell their story clearly. That first project kicked off a long running partnership, including a full homepage revamp and multiple batches of website animations.

Project Type

Subscription

Project Timeline

6 Months

A black and white photo of the moon and stars

What they want

From one project to helping them grow their website branding

At the time, there were no plans beyond the explainer video, so we treated it as a standalone project. But as their needs grew, so did the scope. Since we hadn’t planned for the full journey upfront, the rollout took a bit longer than usual. That’s why we now ask about potential follow-up projects early on, so we can plan more strategically. After finishing the video in about 3–4 weeks, we moved into the homepage revamp and website animations, working on both in parallel since many design elements were connected.

Explainer video

They needed a short, VO-less video that explained their value clearly — something that stayed on-brand and could be used seamlessly across different platforms, from social media to their website.

Website animation

Their needs were slightly different, they wanted an animation that could be used not just on their website, but also in emails and social posts, which is why they went with the GIF format.

Website homepage revamp

They needed something eye catching to keep visitors engaged and exploring the page. So we designed bold hero visuals that instantly capture attention and help guide people deeper into the content.

Approach

What makes them different

Normally we kick things off with a full creative team based on the scope. But since this project evolved mid way, we stayed flexible, reshuffling the team in phase two to keep things moving smoothly, avoid burnout, and make sure the right people were on the right tasks.

Here’s how we approached it:

Phase 1

A focused team handled the explainer video, scriptwriting, design, animation, all delivered within a 3–4 weeks timeline.

Phase 2

As we move to homepage revamp and custom website animations, we brought in designers and animators to match the new goals.

Why it worked

We brought a fresh creative perspective, supported the team without adding pressure, and maintained high quality throughout delivery.

This approach let us stay flexible without compromising quality, and helped Sealit move forward with exactly what they needed at each stage.

Uniqueness

What uniques about them

A purple background with squares and dots

Uniqueness 1

They asked for a GIF version of the UI animation too, okay make it easier to reuse across social platforms.

Uniqueness 2

Have 2 completely different team from us due to how we receive the project request

Uniqueness 3

We are not making the project from scratch, we are improving what’s already there

A man holding a tennis racquet on top of a tennis court

Result

Explainer video

Result

Website’s UI asset

A black and white photo of a purple light

A woman holding a tennis racquet on top of a tennis court

Result

UI animation

Lesson learned

Key takeaways

Quick team restructure

Seal-it started as a one-off project. When they returned for phase two, we brought in a new creative team for the homepage and animations while keeping everything consistent in style and quality.

Building on what worked

We weren’t starting from scratch. Seal-it already had a live site and existing brand assets. Our role was to improve and scale the design without disrupting what was already in place.

GIF vs Lottie

They needed animations in various formats for use across web, email, and social. We adjusted our workflow to accommodate this request and give the client multiple different format including GIF, Lottie and Mp4.

Flexible yet true to the brand

We made sure everything felt intentional, flexible, and true to what Sealit actually needed. Whether it was an animation or a landing page, we built it to stay sharp, stay on brand, and stay useful across platforms.